Customer Experience, Complaints and Feedback Management

In today’s highly competitive business environment, providing exceptional customer experience has become more critical than ever before. With the rise of digital technologies, customers have more power and influence than ever before, and their experiences with a brand can make or break its reputation. Organizations or businesses that prioritize the customer experience and deliver consistent, memorable experiences across all touchpoints are the ones that stand out in a crowded marketplace and win customer loyalty.

This book is a comprehensive guide to Customer Experience Management (CEM) that aims to provide businesses of all sizes and diverse sectors with the knowledge, tools, and strategies needed to design, manage, and optimize their customer experience. We have designed this book to be accessible and practical, with real-world examples and case studies that illustrate how leading organizations are implementing CEM successfully.

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